Hacking the Media

explained using some examples

Fachreferat Englisch

Frieder Grießhammer

What is Media?

• Your source of information you trust
• Media
  Tools used to store and deliver information or data
• Mass Media
  All means of mass communication
• Yet another way to influence politics
• Business

What's the problem now?

This is the problem!

What can we do now?

• Get used to it
• Boycott it
• Hack it

How to do it?

There is no explicit 'Howto', but most Hacks follow similar procedures

• Get a Topic
• Hunt for a chance
• Investigate & prepare
• Take your chance
• Reveal yourself

Penetrate

Pop Up

Get Out

Example I

Wrong Name + Wrong Recension = Publicity

Yes Men

• "two gonzo political activists"
• "identity correction"
• "Sometimes it takes a lie to expose the truth"

• Jaques Servin alias 'Andy Bichlbaum'
• Igor Vamos alias 'Mike Bonano'

• Fight against Globalisation
• Fight against the Free Market, free trading

Some love them

Some hate them

Catastrophic Loss - Conference

• The Yes Men came as representetives of Halliburton
• They introduced the 'SurvivaBall'
• It keeps managers safe from all dangers caused by climatic change

♪ Applause ♫
"What about terrorist attacks?"

Well done!